As a senior research director at Smarty Pants, Alisha applies her 16+ years of designing, fielding and managing custom consumer research. Her experience across industries as varied as food, toys, entertainment, consumer packaged goods and technology has given her a deep understanding of what motivates moms, kids, tweens and teens.

With Smarty Pants, Alisha leads research initiatives for a diverse set of Smarty Pants’ clients including PBS Kids, Target, LEGO, Converse, Kellogg’s and NUK.

Prior to joining Smarty Pants, Alisha designed and facilitated global research initiatives for Hasbro. While at Hasbro, she also managed their Fun Lab, observing kids and parents at play as they evaluated everything from Candy Land to Nerf blasters.

Earlier in her career, Alisha served as the VP of Insights for Alloy Marketing & Promotions in Boston where she led Alloy's custom research business. During her tenure, she partnered with clients ranging from Playtex Products to Reebok to AT&T Wireless.
Alisha earned her bachelor’s degrees in Business Administration and Mass Communication from Boston University. She went on to log more than 4,000 hours of focus group, interview and ethnographic research with 3- to 17-year-olds and their parents over her career! Alisha’s depth of experience with youth research has positioned her as an expert in the media. She has been featured on 60 Minutes and Frontline and in articles in publications like the Boston Globe and Advertising Age.

617.620.9964
asnow@asksmartypants.com

Fun Facts

  • Loves to play backyard sports with her husband and three boys (ages 6, 4, & 1).
  • Has become quite a pro at kick-ball, sandbox creations, and broom-stick hockey.
  • Spent her first 17 years in a Yankees household but has lived in Red Sox territory ever since.
  • Hopes to create a tourist guide of the best playgrounds around the world.
  • Is very competitive and a terrible sore sport when playing Scrabble.
  • Never learned not to “talk to strangers.” Will strike up a conversation with anyone she meets. Loves asking random questions of random people.
  • Tries to stay fit by swimming, biking, walking – but claims that the best fitness routine is chasing after her munchkins.
  • Would like the USDA to consider chocolate as a primary food group.
  • Has excellent taste in not-so-excellent movies – favorites include The Goonies, Sweet Home Alabama, and Wedding Crashers.