CUSTOM RESEARCH

Our seasoned youth and family researchers, moderators and brand strategists are experts in uncovering opportunities and evaluating product and marketing efforts at all stages of development.

New Product & Category Exploratories
Product Concept & Prototype Evaluation
Package, Name, & Design Evaluation
Usability Testing
Communications Evaluation
Segmentation Studies
Attitude & Usage Studies

strategic consulting

Staying ahead in the youth and family marketing game requires target expertise, knowledge of product and marketing best practices, and a deep understanding of cultural trends. Smarty Pants execs bring this wisdom as strategic partners who offer:

Consumer Immersions
Workshop Facilitation
Expert Speaking Engagements
Short-term Consulting
Long-term Partnerships

brand positioning

Whether your existing brand needs re-positioning or you have a new-to-the-world brand, our positioning experts will ensure you identify the right target and the most compelling brand proposition. Part of our formula for success includes our proprietary Get in Position™ process that includes steps like:

Internal Brand Audit
Exploratory Research with Consumers
Positioning Concept Development
Qualitative Concept Assessment
Qualitative Validation of Positioning Direction

product innovation

Smarty Pants partners with many of the world’s leading marketers to develop winning new products and services for kids, tweens, teens and families. We employ a consumer-centric, co-creation process that results in concepts that are not only innovative but also poised for success in the marketplace.