Our seasoned youth and family researchers, moderators and brand strategists are experts in uncovering opportunities and evaluating product and marketing efforts at all stages of development. Our custom research services and creative deliverables are second to none.
Staying ahead in the youth and family marketing game requires target expertise, knowledge of product and marketing best practices, and a deep understanding of cultural trends. Smarty Pants executives bring this wisdom to our clients as strategic partners who offer:
Whether your existing brand needs re-positioning or you have a new-to-the-world brand, our positioning experts will ensure you identify the right target and the most compelling brand proposition. Part of our formula for success includes our proprietary Get in Position™ process that includes steps like:
Smarty Pants partners with many of the world’s leading marketers to develop winning new products and services for kids, tweens, teens and families. We employ a consumer-centric, co-creation process that results in concepts that are not only innovative but also poised for success in the marketplace.