Meredith is an accomplished advertising and marketing veteran with over 20 years of experience managing packaged goods, food and beverage, apparel and personal care accounts. She’s an innovative thinker and classically trained strategic marketer with a passion for uncovering new ways of growing brands and identifying new opportunities.
Meredith joined Smarty Pants in 2008 as the resident Marketing Marvel, and assumed her current role as COO in 2010. She oversees the company’s day-to-day operations, while helping to ensure continued best-in-class service to our clients. She is only happy and content when Smarty Pants’ clients and staff are happy and content.
Meredith's greatest strength is her ability to manage strategic, creative and operational processes, and typically the marriage of all three. During her time at Smarty Pants she has done just that, serving as account manager for clients like Wrigley, Buffalo Wild Wings, General Mills, Nickelodeon and Nielsen. However, her work with the American Heart Association’s kid-targeted programs ranks among her most proud work moments. Helping to reposition and rebrand Jump Rope for Heart and Hoops for Heart was a personal and professional highlight.
Prior to joining Smarty Pants, Meredith served as Group Director at JWT on the Listerine brand. She helped J&J launch their kids’ line and the teen and adult-targeted whitening franchise. She began her career at Grey Global Group in NYC overseeing Kraft Foods accounts and several Procter & Gamble brands, including Pringles, Pantene and Cover Girl.
Meredith holds a BBA with a major concentration in Marketing and a minor in Sports Management from George Washington University. She lives in Westchester County, NY with her husband and two daughters – ages 9 and 7, but she tells people she lives in NYC, because she can’t accept that she’s now a grown-up who lives in the ‘burbs. Likewise, Meredith remains upset that she was never a cast member of the Real World, and has yet to come to grips with the fact that she would now be a Real Housewife.