Michelle serves as Smarty Pants’ in-house quantitative research expert. With her Ph.D. in Developmental Psychology from the University of Michigan and B.S. in Human Development from Cornell University, Michelle consults on each project to ensure language and methodology is age-appropriate for the participants involved.
Michelle has nearly 25 years of research experience, including over 15 years of designing and executing business-building research for many of the world’s largest corporations and nonprofits. With an industry-wide reputation as a talented and meticulous researcher, her mastery of global quantitative methods is nothing less than stellar.
As Smarty Pants’ “Quant Savant,” Michelle leads all custom and syndicated quantitative research initiatives, including work with brands like Crayola, Playskool, NUK, Tommee Tippee, Hallmark, Nickelodeon, and Target, to name a few. She matches the best quantitative methods to the specific project needs – including concept, package, and positioning evaluations, segmentation studies, A&U research, white space opportunities and more. Michelle also serves as an academic advisory board member of the Children’s Advertising Review Unit (CARU).
In addition to her consulting work and published work in academic journals such as Infant and Child Development and Young Consumers, Michelle regularly speaks at national conferences – including serving as an invited speaker at the White House Conference on Generation Y: “Exploring the Digital Generation,” educating marketers on the secrets to all-family brand affinity at the Youth Mega Mash-Up Event, and educating librarians on publishing professionals about youth trends as a keynote speaker at the American Library Association annual conference.
Prior to joining Smarty Pants, Michelle was a Senior Director at The Family Room, where she spent six years building a thriving quantitative research practice. Before The Family Room, Michelle was a Director at Yankelovich where she investigated emerging kids’ trends (long before she had kids of her own), and a researcher at the non-profit Families and Work Institute where she studied issues of work-personal life balance (long before she balanced work with her own family life). She currently lives in Connecticut with her husband and two sons.