Love™ is our groundbreaking study of the brands that American kids and parents love most and why. It is the industry report that countless Fortune 500 companies use to track their brands' health and diagnose strengths, weaknesses and opportunities.
The annual study ranks brands by their Kidfinity™ and Momfinity™ scores - proprietary measures of kid/tween and mom brand awareness, popularity, and love. These scores are complemented with data on brand usage, frequency, context and future usage.
More than 120,000 open-ended reasons kids and parents love various brands are analyzed and combined with data on 30 drivers of kid and parent affinity to create a robust portrait of how brands are performing within and across category.
Bringing statistical and strategic rigor to critical contemporary marketing questions, Brand Love examines 285 brands across 20+ categories this year. Feel free to email us for a full brand list or click on the brand list video to the right.
Findings from the 2016 study will be available in September. For a price list or more information, drop us a line!
In-Depth Brand Analysis
In-Depth Category Analysis