Smarty Pants is a full-service market research and strategic consulting firm dedicated to helping corporate and non-profit clients better understand and connect with youth and families. We are a woman-owned business staffed with research and marketing experts who bring experience, talent and passion to every initiative.

CUSTOM SERVICES

At the core of our business is a commitment to custom research and consulting solutions that meet our clients’ unique business needs. Learn more...

BRAND LOVE & OTHER SYNDICATED PRODUCTS

In addition to custom services, we offer syndicated youth and family research studies.  Our most popular is Brand Love, an annual kid and mom brand affinity study.    Learn more...

A PANEL OF KNOW-IT-ALLS

Our proprietary panel of Know-It-Alls is comprised of nearly 100,000 average American families with kids ages 0-17 who help keep us and our clients smart.  Become a Know-It-All panelist...

Some companies have a youth & family division.  At Smarty Pants, it’s all we do.