Anne brings more than twenty years of research expertise to the Smarty Pants team, along with experience leading projects for some of the world’s most recognizable brands. 

She is passionate about her line of work because what is more fun than asking tween girls about Justin Bieber one week and young boys and their dads about Star Wars the next? 

Her curiosity about human responses to the world of products and brands around them fuels her reputation as an agile, inquisitive moderator, and companies such as Microsoft, Paramount, Zynga, and Disney have entrusted her to lead their qualitative endeavors.  In her most recent position with Listen Research, she led concept testing, branding, and messaging initiatives for several prominent gaming franchises, including Disney Infinity, Sonic, The Sims, Elder Scrolls, FarmVille and Words with Friends.  In addition to gaming, Anne has a wealth of experience in entertainment, social media, and IT.

In a previous position, Anne created and directed syndicated studies while working at R.L. Polk, and was among the first to cover consumer reactions to HDTV and DVDs when technologies were first introduced.  Earlier, she worked as the in-house market research supplier for Philips Consumer Electronics at their North American headquarters. 

Anne holds a Bachelor of Arts in French from UCLA and lives in Fort Collins, Colorado.

520.219.4446
aknight@asksmartypants.com

Fun Facts

  • Enjoys spending time in the great outdoors with her husband, son (14), daughter (11), and slightly crazy rescue dog
  • Volunteers at a local animal farm and believes that there would be no violence in the world if everyone could just hold a baby bunny
  • Dreams of going to the Galapagos Islands
  • Is a college football fanatic who checked an item off her bucket list by attending ESPN’s College GameDay.
  • Once kicked a 30-yard field goal at the College Football Hall of Fame.
  • During her college years, worked as a movie extra and apparently was not a very good one (her scenes were always cut).
  • Is a beer snob after living near microbreweries in Portland and Denver