more than twenty years of research expertise to the Smarty Pants team, along
with experience leading projects for some of the world’s most recognizable
She is passionate about her line of work because what is more fun than asking tween girls about Justin Bieber one week and young boys and their dads about Star Wars the next?
Her curiosity about human responses to the world of products and brands around them fuels her reputation as an agile, inquisitive moderator, and companies such as Microsoft, Paramount, Zynga, and Disney have entrusted her to lead their qualitative endeavors. In her most recent position with Listen Research, she led concept testing, branding, and messaging initiatives for several prominent gaming franchises, including Disney Infinity, Sonic, The Sims, Elder Scrolls, FarmVille and Words with Friends. In addition to gaming, Anne has a wealth of experience in entertainment, social media, and IT.
In a previous position, Anne created and directed syndicated studies while working at R.L. Polk, and was among the first to cover consumer reactions to HDTV and DVDs when technologies were first introduced. Earlier, she worked as the in-house market research supplier for Philips Consumer Electronics at their North American headquarters.
Anne holds a Bachelor of Arts in French from UCLA and lives in Fort Collins, Colorado.